There are surveys — and then there are AVID Surveys. Our surveys dig deeper into your customers’
home buying, building and ownership process to uncover more ways for you to make homebuyers avid about
your company. We customize all mailed and web-based surveys and cover letters to your business. When
the data is in, we’ll also show you what the results mean, rather than just handing you a report.
Our Homeowner Loyalty Surveys
Construction Phase Loyalty
This homeowner loyalty survey is the only pre-closing opportunity builders have to influence the homebuyers’
experience prior to possession. This survey is designed to act as an early warning system and trip wire
to obtain critical feedback about the purchase and construction processes. This survey can help determine
if expectations are being properly managed during this crucial phase of the builder/buyer relationship.
30-Day Move-In Loyalty
This survey is designed to capture feedback from the previous month and build a historical database.
In creating this historical database, you will be able to compare your present and past performance.
This survey program asks homeowners about their experiences with your sales processes, the home buying
process, selections process, orientation, construction process, lending, design, materials, workmanship,
referral intentions, and behaviors.
Warranty Phase Loyalty
How does your team perform when they service a home? This program is designed to measure the specific
performance of service when the buyer is living in the home. Specific target areas measured with this
survey include responsiveness, timeliness, quality, overall service, and willingness to recommend. Without
such a program in place, construction and warranty costs can escalate and greatly diminish your profitability
and customer loyalty.
12-Month HomeownerLoyalty
This survey, conducted 1 year after closing, is one of the best measures of long-term happiness and
loyalty. The survey includes 104 questions about the sales and construction processes, walk-through,
floor plan, interior and exterior features, materials, workmanship, landscaping/grading, warranty service
experience, and referral intentions and behaviors.
Retroactive HomeownerLoyalty
How did you fare last year? The Retroactive Homeowner Loyalty program lets you retroactively set a baseline
of performance to gauge your success with the ongoing survey programs listed above. You can also see
a one-time snapshot of your performance.
Our Surveys for Trade Partners, Employees and Sales Prospects
Trade Partner Feedback
The AVID Trade Partner Feedback survey asks your trade and supplier partners about their relationship
with your company. Attitudes can have a large effect on productivity, and this program identifies issues
that may affect the productivity of your business partnership. Self-administered surveys are delivered
via mail or e-mail.
Employee & Associate Feedback
All employees and associates (sales, warranty, etc.) are surveyed to find out how satisfied they are
with your company. Self-administered surveys are delivered to employees by mail, and you can choose
to have them completed online.
Sales Prospect Feedback
This Web-based survey is designed to capture prompt feedback from prospects who have visited your sales
center or model homes. A customized, Web-based survey is sent to prospects’ provided e-mail accounts
and asks them to evaluate their experience and purchasing intentions. Results from this survey are entered
real-time into our reporting system, AVID Reports and will identify trends in perceptions.
AVID Interpretation Training To make sure everyone in your organization understands the results of
your AVID Surveys, we offer a Web-based training program. During a Web-conference, your assigned Client
Services Manager will give an overview of objectives, review the surveys, and show you how to use the
AVID Reports online system. This orientation will be scheduled upon request at no extra charge when
you’ve reached the targeted response rate for a specified period.
AVID Survey Incentives Only AVID Ratings offers a tiered incentive program.
To help make sure your surveys generate a sufficient response rate, we offer a complimentary
Survey Sweepstakes. Respondents are entered into a drawing and the AVID Sweepstakes winners are drawn every six months. Winners and the winners’
builders are notified by AVID Ratings.
