Passionate about communication- Cambridge Isenhour Homes,
Winston-Salem, N.C., believes communication throughout the building process is a
key best practice.
Communication comes first in Cambridge Isenhour's building process. "From a
best practice standpoint, we are passionate about communication," explains
Eric Froelich, chief communications officer of Cambridge Isenhour Homes. This not
only applies to the customer, but to its own employees as well.
Training for the employee is a best practice that has helped to lead Cambridge Isenhour
where it is today. "We have put a lot of resources and time into training the
sales agents on the education process upfront," says Froelich. "When they
sit down with our homeowners they map out the process and let them know this is
a complicated process. It's not one that's going to go perfectly, that's our goal,
but as a critical piece upfront, we have that homeowner education in our first meeting."
