Many builders say they exceed customer expectations, but the true leaders in this
industry stay ahead of the pack by personalizing the purchasing experience.
As the housing market continues to stabilize, successful builders discover giving
customer gifts is not enough to satisfy buyers. Rather, builders need to create
home-buying experiences tailored to individual lifestyles and wow buyers with personalization.
WCI Communities serves as a great example. The 60-year-old company has provided
award-winning neighborhoods for clients in Florida, Connecticut, Maryland, New Jersey,
New York and Virginia. The company's motto, "The Experience is Everything,"
sets the foundation for a corporate culture that believes in an exceptional level
of customer service, from the corporate offices to the frontline employees.
