AVID Articles

Recent article

How to Get the Survey Right “Tips For Hiring A Survey Company That Uses Noninvasive Tactics To Generate Meaningful Homebuyer Feedback ” Without a doubt, there is an art and science to executing meaningful surveys that belie conventional wisdom. For example, most people assume that the higher the response rate, the more reliable the data. But beware: a shallow survey that draws exorbitantly high customer response rates is like scuba diving with full gear in 3 feet of water. Read more

Past articles

"Improve Homebuilder Brand Equity for Long-Term Success"
Professional Builder, April 2008

"Homebuilders Can Benefit From Guerrilla Marketing"
Professional Builder, March 2008

"How Homebuilders Can Attract First-Time Homebuyers"
Professional Builder, February 2008

"Using a Customer Loyalty Metric to Your Advantage."
Professional Builder, January 2008

"Are You Following These Tips To Survive The Housing Downturn?"
Professional Builder, December 2007

"2007 AVID Award"
Home BUILDER Magazine, November 2007

"Legions of Loyalists"
Home BUILDER Magazine, November 2007

"The True Value of Loyalty"
Professional Builder, November 2007

"Homebuilder Customer Loyalty Begins With Trust"
Professional Builder, October 2007

"Homebuilders Shouldn’t Sacrifice Company Culture for Bottom Line"
Professional Builder, September 2007

"Lesson for Homebuilding Executives: Have Fun"
Professional Builder, August 2007

"Five Tips to Reduce Homebuyer Cancellations"
Professional Builder, July 2007

"Florida Homebuilder's Closings Soar"
Professional Builder, May 2007

"Referral Marketing Tips for Home Builders"
Professional Builder, April 2007

"Home Builder Customer Loyalty"
Professional Builder, March 2007

"Home Builders Deliver Personalized Service"
Professional Builder, February 2007

"Aim for Avid Buyers"
Professional Builder, January 2007

"Process Improvement Leads to Satisfied Customers"
Professional Builder, December 2006

"NRS 2006 Customer Satsifaction Award? Winners"
Professional Builder, November 2006

"Boost Your Resources"
Professional Builder, October 2006

"Leading the Way to Better Customer Service"
Professional Builder, September 2006

"Turning Home Buyers Into Partners"
Professional Builder, August 2006

"Maximizing Referrals"
Professional Builder, July 2006

"How Do You Spell Team?"
Professional Builder, June 2006

"Customer Loyalty Rally"
Professional Builder, May 2006

"Customer Satisfaction: Builder SWAT Team"
Professional Builder, April 2006

"Hostile Customers"
Professional Builder, March 2006

"The Test Kitchen"
Professional Builder, January 2006

"Finding Your Path to Customer Satisfaction Success"
GIANTS, December 2005

"Do You See What I See?"
Professional Builder, December 2005

"Recipe for Success"
Professional Builder, November 2005

"Wow with a Button"
Professional Builder, October 2005

"If You Can't Give Me All 6's"
Professional Builder, September 2005

"Setting a New Customer Standard"
Professional Builder, November 2004

"Cedar Knoll: Anticipating Buyer Behaviors"
Professional Builder, November 2004

"Smooth Sailing"
Professional Builder, August 2004

"Manage the Expectations"
Professional Builder, June 2004

"A Dose of Reality"
Professional Builder, May 2004

"Can You Relate?"
Professional Builder, April 2004

"Develop Your Wow! Factor"
Professional Builder, March 2004

"Satisfaction Begins Before the Sale"
Professional Builder, January 2004

"Referral Factors"
Professional Builder, September 2003

"Customer Service Standard Setters"
Professional Builder, September 2003

"Satisfaction Guaranteed"
Professional Remodeler, September 2003

"How to Change the Satisfaction Equation"
Professional Builder, September 2002

"Extra Eyes, Ambassadors Everywhere"
Professional Builder, September 2002

"Even-Flow, Measurement Key Results"
Professional Builder, September 2002

"The Raving Fan Rate"
Professional Builder, September 2002

"Cementing Relationships"
Professional Builder, September 2002

"A Study of Exceptional Standards"
Professional Remodeler, September 2002

"Where Leaders Stand Out"
Professional Builder, September 2002

"Staffing Is the Key to Happy Buyers, Sales"
Professional Builder, September 2002

"Devoted to Doing It Right"
Professional Builder, September 2002

Results: The 2002 National Homeowner Satisfaction Builder Study

"Home Buyer Stats: Number of Homes Purchased"
Professional Builder, August 2002

"Home Buyer Stats: Buying Decision,"
Professional Builder, July 2002

"Home Buyer Stats: On-Time Closings"
Professional Builder, June 2002

"Home Buyer Stats: Corrected Walk-Through Items at Move-In"
Professional Builder, May 2002

"Home Buyer Stats: Walk-Through Items"
Professional Builder, April 2002

"Home Buyer Stats"
Professional Builder, March 2002

"Soliciting Satisfaction"
Professional Builder, February 2002

"Home Buyer Stats: Intend to Recommend"
Professional Builder, February 2002

"Home Buyer Stats: Walk-Through Resolution"
Professional Builder, December 2001

"Home Buyer Stats: Number of Referrals 30-60 Days After Closing"
Professional Builder, November 2001

"Measuring Customer Satisfaction"
Builder Magazine, December 1997

   Return to Top        Contact Us