Ideal Homes Switches to AVID Ratings For Customer Loyalty Services Madison, WI- Released December 2nd, 2008
Ideal Homes of Norman, Oklahoma selects AVID Ratings for research services.
Ideal Homes has decided to contract with AVID Ratings for customer loyalty surveys and consulting. Ideal’s
homeowners will be receiving several survey studies at various points throughout their new home experience;
the research encompasses the many processes, ranging from sales to correction of walk-through items,
as well as the personnel involved, the materials used, the quality of workmanship, and even the referral
potential of each homebuyer. One of AVID’s selling points is their detailed online reporting
tool, AVID Reports™, which offers builders an in-depth means to sort through specific data and
even the ability to view how their scores compare to industry averages.
Once Ideal’s initial survey data is available for analysis, AVID Ratings CEO, Paul Cardis, will
visit Norman, Oklahoma for an on-site implementation rollout presentation to Ideal Homes’ entire
staff, followed by a meeting with their Senior Management. As part of the agreement, quarterly Web conferences
between Cardis and Ideal’s Senior Management will focus on interpreting the data to locate potential
areas for improvement as well as which customers are most likely to make referrals. The AVID Advisors
Group will also be conducting an on-site referral marketing workshop to develop process efficiencies,
train a more customer-centric staff, and ultimately create more loyal customers for Ideal Homes.
About Ideal Homes
Ideal Homes, Oklahoma’s largest homebuilder, was named America’s Best Builder in 2007, and
for more than 15 years, the U.S. Department of Energy, the Environmental Protection Agency, the American
Lung Association, and numerous third-party manufacturers and research groups have turned to Ideal Homes
to test the latest and most innovative building technologies. The Norman, Oklahoma builder maintains
a commitment to each family they build a home for, and since 1990, more than 6,000 families have invested
in an Ideal home. As a locally owned and operated company, they are proud of the fact that their very
first Ideal homeowner still lives in the same home they built for them. The company founders, who are
industry leaders at both the local and national level, oversee every home Ideal builds, one family at
a time, and they set the standard for innovative home building with the quality of their products and
processes. Their success has given them financial stability even through the current market, earning
Ideal Homes a place in the top one percent of builders nationwide.
About AVID Ratings
Founded in 1993, AVID Ratings is a full-service customer loyalty management firm, providing customer
loyalty research, organizational strategies, employee training, and proprietary solutions to the home
building industry. Serving over 400 companies throughout the United States and Canada, AVID Ratings
maintains the largest homebuyer survey database in the home building industry. AVID Ratings assesses
homebuyers’ experiences and then provides focused business solutions and training to improve referrals,
margins, and long-term customer loyalty.
