Public Builder Meritage Homes Switches to AVID Ratings for Nationwide
Customer Loyalty Management
Madison, WI – February 12, 2010 – Meritage Homes (NYSE: MTH)
has partnered with AVID Ratings to measure customer satisfaction in all its
divisions throughout the U.S.
Meritage Homes (NYSE: MTH), the ninth largest homebuilder in the United
States, has made the switch to AVID Ratings for customer satisfaction surveys.
As of January 1st, 2010, AVID will be conducting research at key designated
points throughout the build cycle for each new Meritage homeowner. The research
will cover the overall home buying experience and all of the processes, ranging
from sales to correction of orientation items, as well as the personnel, the
quality of service, the materials used, the quality of workmanship, and even the
referral potential of each homebuyer. AVID will then analyze the collection of
responses for Meritage’s management team and provide suggestions regarding how
to further improve each customer’s experience. All of the survey data will be
tabulated and available online through AVID Reports™, which will allow Meritage
real-time tracking of their responses and the ability to respond to concerns and
reinforce positive programs.
About Meritage Homes
Meritage Homes, one of the largest publicly traded builders in the U.S.
market, closes approximately 4,500 homes each year in 12 divisions throughout
the Southwest, including communities in the states of California, Nevada,
Arizona, Colorado, Texas, and Florida. Over the years, Meritage has built more
than 60,000 homes, making them the ninth largest homebuilder in the country. As
the only 100% ENERGY STAR® qualified builder in the U.S., Meritage homes are
constructed with such “green” features as low flow faucets, low E windows,
ENERGY STAR® programmable thermostats, ENERGY STAR® appliances, SEER 14 minimum
HVAC systems, and low VOC carpets, paints, and finishes to improve indoor air
quality. Meritage Homes has been included among Forbes’ Platinum 400- Best Big
Companies of America as well as the “Fortune 1000” largest corporations of
America. Meritage has also been named Texas Builder of the Year five times.
About AVID Ratings
Founded in 1993, AVID Ratings is a full-service customer loyalty management
firm, providing customer loyalty research, organizational strategies, employee
training, and proprietary solutions to the home building industry. Serving over
220 companies throughout the United States and Canada, AVID maintains the
largest homebuyer survey database in the home building industry. AVID assesses
homebuyers’ experiences and then provides focused business solutions and
training to improve referrals, margins, and long-term customer loyalty.
