Canadian Banks Regain Appetite for Residential Projects
The financing freeze for Canadian residential developers has thawed considerably with the economic recovery,
but it’s still not back to pre-recessionary “business as usual.”
Back to the Dark Ages in Service … But Not for Housing
Real-life stories illustrate statistical decline in customer service.
As we continue to recover from the worst recession since the 1930s, it appears that most industries
have relegated service to the back burner. But not housing. The home building industry has done an incredible
job improving its customer satisfaction over the past six years. Research conducted by AVID Ratings
reveals that the building industry improved its annual Total Home Buyer Experience Score by 7 points
from 2005–2009.
Where the best home builders make their difference.
In home building, the quest for industry-leading levels of customer delight demands quality and excellence,
from sales through to service. Although there are many moving parts that require consideration, a few
key areas stand out, where industry leaders truly separate themselves from the pack.
It’s time for the Canadian government to address the financial burden it imposes on new homeowners,
rather than just bemoaning the shortage of affordable housing. How much money does a Canadian home buyer
need to earn just to pay the government-imposed charges on a new house?
How critical sales knowledge drives customer delight.
To succeed in home building today, you must deliver an outstanding home-buying experience. This requires
a selling process that delivers superior knowledge, conveys extraordinary value, and sets reasonable
expectations.
