HomeQuality.com
HomeQuality.com lets homebuyers know which builders are the best and get an AVID
Buy endorsement, increasing top-performing builders’ sales. Most homebuyers
thoroughly research a builder of interest before they buy. Through HomeQuality.com,
they have access to high-performing builder’s overall customer satisfaction
ratings, a narrative evaluation by our experienced research team, and actual customer
comments. Our database provides access to builders not available from any other
source and helps our leading clients close more deals.
Not every builder meets our strict standards for endorsement on the HomeQuality.com
site. But that’s by design. Our goal is to connect homebuyers with the highest-quality
builders, making this an excellent vehicle to promote your exceptional customer
satisfaction ratings.
AVID Relationship and Referral Enhancement Program
A single survey or marketing activity may not be enough. To create loyalty, builders
must nurture customer relationships with programs that consistently communicate
to homebuyers long after the purchasing and building cycles are over.
AVID Ratings has established a Relationship Building and Referral Enhancement Program that
is designed to regularly reach out to your buyers — on your behalf —
through a series of mailings. The touch points included in our standard program are
outlined below, but keep in mind that this program can be customized to fit your
specific needs.
HOMEOWNER TOUCH POINT
TIME OF TOUCH POINT
TARGET AUDIENCE
Welcome to Your New Home and Neighborhood Letter
2-4 week post close
All Homeowners
Refer a Friend Certificate
3-4 month post close
Survey respondents with high score in “Total Homebuyer Satisfaction” and
“Likelihood
to Recommend” portions of
the survey
Happy 1-Year Anniversary Card
1 year post close
All Homeowners
Happy Holidays Card
Month of December
All Homeowners
Happy 2-Year Anniversary Card
2 years post close
All Homeowners
These mailings can be accompanied by additional touch pieces that “wow”
the homeowner, such as gift certificates to movie theatres, Home Depot or Pizza
Hut.
Repeat and referral business commonly occurs when a builder stays in touch with
its customers. Take advantage of the relationships you have already cultivated by
regularly reaching out to your customers after they close on their homes.
