We Are AVID

AVID Ratings is a full-service customer loyalty management firm, providing enterprise-level surveys, organizational consulting, and proprietary solutions to convert delighted customers into increasing profitability. Working with AVID Ratings means going beyond just surveys, it means solutions that significantly improve the bottom line.

About Our Company

Founded in 1993 by CEO Paul Cardis, AVID Ratings is an industry leader in developing high levels of customer loyalty for its clients. Our company mission states the following:

We will provide the most valuable and straightforward knowledge base to promote product and service excellence in North America,

• improving the financial success of our building industry clients through increased customer loyalty, and



• aligning consumers with the best such companies and products matched to their needs.

AVID Ratings has helped hundreds of companies maximize homeowner loyalty resulting in increased referral sales, customer cooperation, and brand awareness. Please see our unparalleled client case studies on our Client Success page.

Return On Investment

The key to home building success is the ability to generate homeowner loyalty. Today, savvy companies worldwide are focusing on ways to have their customers bring value after the sale through 1) Avid customers who are so happy that they generate new sales through direct referrals, 2) Cooperative customers who support rather than hinder the delivery process following the sale, resulting in lowering company costs, and 3) Raving customers who strengthen the company’s brand through word-of-mouth advertising. During the last half decade, the home building sector experienced the largest boom cycle in its history. Not withstanding, referrals were still vital to the average builder dramatically increasing the size of its business and profits over this period of time. Now that the market has cooled, it is now critical for builders to maximize referrals, cooperation, and their brand to stay competitive.

Our research has shown that referral prospects who visit a sales center are twice as likely as marketed prospects to purchase from a builder. Twice the conversion! With those kinds of numbers, your company needs to go beyond satisfied customers. AVID Ratings can help your company capitalize on this valuable strategy to improve your business.

Our Process

AVID Ratings begins with a survey designed to measure the customer experience and the degree that it generates loyal customers. From this data, we can identify which customers are so loyal to your company that they are willing to sing your praises to others. If you need to improve your ratings, the AVID Consulting and Training Team is ready to work with your company to diagnose issues and implement solutions. We have strong relationships with our clients because we go beyond the survey to make sure our clients reach the highest level of success.

If you are interested in getting more information on how AVID Ratings and its value solutions can help grow your business, please contact us today at 608-824-2590 or e-mail sales@avidratings.com. Experience Beyond Satisfaction™.

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