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building green as a customer service strategy

At the 2015 Avid Conference last week, CR Herro of Meritage Homes touted a focus on building to higher standards for healthier lifestyles.

Generally, when home builders talk about customer service, the focus is on how to make the building process smoother, ​​​​​​​​​​​​​​​​​​​​ how to speak to customers on their level, and how to mitigate problems and delays. However, in a presentation at the 2015 Avid Conference in Madison, Wis . last week, C.R. Herro, vice president of environmental affairs at Meritage Homes, argued that the quality of the product is a customer service in and of itself.

While most companies will tell you it’s all about location, floor plan, and price, Herro will argue that if you get those right, then all it means is you didn’t screw up. If you don’t get these basic elements right, then your homes won’t even make it to the top five of a customer’s wish list. A buyer’s true priorities only emerge when you compare two houses in the same location with similar floor plans and similar pricing.

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