Entries by Dan Podell

Voting Is Now Open for the Industry Choice – Best Digital Home Tour

Avid Friends, In September we announced that Avid is once again a premier sponsor for The Nationals Sales and Marketing Awards at the 2018 International Builders’ Show in Orlando, Florida. Our goal with The Nationals is to help the homebuilding industry recognize leading technologies that deliver amazing customer experiences for homebuyers. Voting is now open for […]

Maximizing Referrals

Success in homebuilding tends to vary by market area in today’s industry. In weak markets, success may be the ability to reposition for market uncertainty. In areas of mediocre market activity, builders that are maintaining or gaining market share may be the models of success. In robust markets, success may mean keeping pace without suffering customer experience chaos. Regardless of market conditions, all homebuilders can accelerate success by focusing on highly qualified prospects.

It’s All About Expectations

Setting clear and proper expectations can be the difference between a customer being a Raving Fan, or being raving mad. by Mark Hodges Recently, I was talking with an Avid client whose Avid Reports indicated a serious gap in their homebuyers’ assessments of “being kept informed” and “communications” throughout the buying process. Further analysis of […]

How the Homebuying Experience Has Changed!

by Mark Hodges Reflecting on my early days in the homebuilding industry (yes, you have to go back to 1983), I was struck by just how much things have changed in the way homebuyers go about shopping for a new home. In “the old days,” potential customers went to the one source available to them […]

The Avid Advisor Program

by Mark Hodges Greetings Avid readers! As a relatively new (and proud) member of the Avid team, I’d like to tell you a bit more about the Avid Advisor Program, of which I am the newest member. You are likely already familiar with Avid’s industry-leading array of offerings, including GoSurvey, GoTour and GoSocial. Thanks to […]