Entries by Kathleen Bloomfield

Increasing Survey Awareness & Determining a “Good” Response Rate

Avid’s survey platform provides homebuilding professionals with unprecedented insight into their customers’ sentiment and preferences. But in order to take advantage of our survey platform’s transformative offerings, homebuilders must first generate survey awareness, prepping their customers to receive the surveys, and must then encourage healthy response rates. How to Increase Survey Awareness The first step to encouraging customers […]

Millennials: The “Perfectionist Generation”

by Paul Cardis According to recent research analyzing 77 studies and nearly 25,000 participants, today’s young people strive toward perfection more so than previous generations. If you find yourself working with more challenging, difficult-to-please young homebuyers, chanced are you’ve come face to face with the “millennial perfectionist.” This growing perfectionism significantly impacts the field of […]