by Paul Cardis
According to recent research analyzing 77 studies and nearly 25,000 participants, today’s young people strive toward perfection more so than previous generations. If you find yourself working with more challenging, difficult-to-please young homebuyers, chanced are you’ve come face to face with the “millennial perfectionist.”
This growing perfectionism significantly impacts the field of CX. It’s now more important than ever to set expectations with buyers – or risk disappointment if you fail to meet their perfectionist standards. A wise man once told me, “You show me a house that is done, and I’ll undo it for you!” This statement accurately reflects the sentiment of the “perfectionist generation” who can always seem to find something that can be improved in their home.
So…how to deal with perfectionist millennials? The key to unlocking their happiness is dialing in to what they truly want. At Avid, we’ve pioneered ways to do just that. Our GoSurvey tool, in particular, offers insight into customer preferences and sentiment at key points throughout the homebuilding process. In addition, we’ve created tools that help set expectations and “inoculate” customers against disappointment, preparing them for the realities of home building.
We invite you to contact our team today to learn more about these tools and strategies, and to join our free webinars that will set you on the right track. Knowledge is your key to success, and we look forward to helping you and your team.
Also, if you’ve experienced impossible customer expectations, we’d love to hear about it. Send me your stories and, with your permission, I might include them in our new book Total CX.
All the best,
by Paul Cardis