FOR IMMEDIATE RELEASE
Computer-generated home tour produced by Focus 360 and integrated into Avid Ratings GoTour® platform highlights creative design and luxurious amenities
MADISON, WI (January 30, 2018) – Avid Ratings, the creator of the award-winning GoTour® home virtualization system for the homebuilding industry, announced today that Scottsdale, Arizona-based Calvis Wyant Luxury Homes won the GoTour® Industry Choice Award for its Modern Mediterranean tour at The NationalsSM 2018. The National Sales and Marketing Awards are presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB). The Gold Award winning tour was developed by Focus 360, an architectural visualization firm that uses architectural CAD elements to develop virtual model homes. The tour was then converted to the GoTour® platform for voting.
The GoTour® Industry Choice Award Presented by Avid Ratings honored the builder that had the best digital home tour based on industry peer votes, looking at overall integration of user experience, aesthetics of the home and design as well as the level of meta data available.
“In today’s competitive landscape, it’s no longer enough to excel at customer experience (CX) after a prospect contacts you. To amplify your presence among your competitors, you must elevate customer experience before your customer makes contact.,” said Paul Cardis, founder and CEO at Avid Ratings. “Calvis Wyant’s winning tour highlights the versatility and power of GoTour® to present homes to a growing tech-savvy audience. For the second year in a row we have been proud to sponsor the GoTour® Industry Choice Award.”
GoTour® enhanced technology allows customers to choose from a variety of integrated digital touring methods to captivate them, convert sales prospects, and increase product option sales. Builders can offer high-definition (HD) video complemented with voiceover, music, and/or virtual reality (VR) headset mode for fully immersive tours. Computer-Generated Imagery provides tours of homes that are still under construction.
“The Calvis Wyant Modern Mediterranean is a striking tour and,” according to Steve Ormonde, President of Focus 360, “the most impressive facet of this win is that it was the only tour of an unbuilt home (all of the other finalists were photography-based Digital Tours of existing homes) and it received over 50% of the votes! We are not only thrilled to have worked with Calvis Wyant but look forward to how we can utilize Avid’s GoTour® technology in the future for our other builder clients.”
See the winning tour at https://www.gotourhd.com/calvis_wyant/modern_mediterranean/tour/video.
About Avid Ratings
Founded in 1992, Avid Ratings Co. (avidratings.com) is a full-service customer experience (CX) firm dedicated exclusively to helping residential construction companies maximize customer value, increase sales velocity, and grow market share. Avid develops and implements end-to-end voice of customer (VoC) and integrated marketing technologies for attracting, delighting, and activating loyal homebuilding and remodeling customers. Avid Ratings currently serves over 2,000 residential construction companies throughout North America and is ranked among the “50 Most Influential Tech Companies in Residential Construction” by Constructech magazine.
About Focus 360
Focus 360 is an architectural visualization firm, based in Southern California, with offices in Northern California and Colorado. Its team is comprised of an accomplished collective of artists, architects, animators and programmers with expertise dating back to the origins of architectural computer graphics and ineractive presentations. Established more than 29 years ago, Focus 360 has delivered thousands of distinctive and influential applications to satisfied builders, developers and architects worldwide.
About The Nationals
Now in its 38th year, The Nationals℠ National Sales and Marketing Awards (thenationals.com) pays tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals, homebuilders and associates, and sales and marketing councils. With 58 categories across various disciplines of the new home industry, the awards honor excellence in product and community design, advertising, marketing, and sales achievements by individuals and sales teams. The competition is presented by the National Sales and Marketing Council (NSMC), a panel of the National Association of Home Builders (NAHB), along with Wells Fargo Home Mortgage. Preferred sponsors include major building product manufacturers, financial institutions, homebuilders and developers, architects, and associates in real estate. The Nationals℠ is the nation’s largest competition for new-home sales and marketing professionals and communities. The Nationals℠ Awards ceremony is one of the highlights for the NAHB’s annual International Builders’ Show (IBS).
NewGround PR & Marketing
Focus 360, Young Company