Travelers Canada Will Measure Homebuyer Satisfaction for Select Builders
TORONTO, ON (April 22, 2015) – To ensure Travelers Canada’s builder clients are providing a great home buying experience for its home warranty customers, six months after move-in, select homeowners issued warranty coverage from Travelers Canada will receive a survey.
“Travelers Canada recognizes the critical role that online ratings and reviews play in a consumer’s decision-making process, and that those builders who are the best in terms of service and warranty performance are the most successful,” says Howard Friedman, Travelers Canada’s vice president and CUO of Residential Surety.
The survey data will provide Travelers Canada with a better view of its builder clients on a number of criteria allowing it to better underwrite and support its partners.
“As a trusted advisor to our clients, we want to give them the tools they need to measure their performance in the critical areas of home delivery and after-sales service, and to be able to use their customers’ feedback to constantly drive improvement in these areas,” says Friedman.
Conducting the surveys on behalf of Travelers Canada is Avid Ratings Canada. Founded in 2003, Avid Ratings Canada is a full-service customer loyalty management firm, providing over 2800 homebuilders throughout North America with reputation management, organizational consulting, employee training, and innovative marketing solutions that drive home building success. Geared for high survey response rates, Avid’s multi-modal GoSurvey program will stream crucial feedback to builders in Travelers Canada’s portfolio.
Each of Travelers Canada’s selected builder-clients will receive exclusive, private access to Avid Reports, the home building industry’s leading on-demand customer experience reporting system. Avid Reports will allow them to conduct detailed causal analysis, receive performance alerts, and benchmark their companies’ warranty and service performance against industry peers.
Greg Stolz, Avid Ratings Canada general manager and partner says his team is looking forward to working with Travelers Canada. “We are honoured that Travelers Canada chose Avid Ratings Canada to provide our GoSurvey customer research program.”