When Online Reviews Go Bad

Customer reviews are the most important influencer of purchasing decisions. What should you do when someone gives you a fraudulent one?
Nielsen Media Research has identified that, other than actual “recommendations from people I know,” consumer opinions posted online have the most influence on purchasing decisions. This means that online customer reviews are now more important than ads on TV, branded websites, print ads, and media. Reviews have taken over the buying experience and businesses are under more pressure than ever to present positive reviews to increase sales.

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