How the Homebuying Experience Has Changed!
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by Mark Hodges
Reflecting on my early days in the homebuilding…
Now Available:
Service Certainty – The Secret to Customer Loyalty
From authors: Jason Forrest (FPG) and Paul Cardis (Avid Ratings)
Latest Blogs and Press Releases
Why should you, in the building industry,
care about customer experience (CX)?
A better customer experience translates to better close rates. Good experiences are shared with family, friends and co-workers, and as you know, word-of-mouth is the best marketing of all. And these benefits are just for starters.
In short, better CX equals more $.
So, how do we help our builder-clients improve the experiences that customers have with them? Simply put, Avid helps its clients improve CX by providing them with a powerful suite of online and mobile tools that allow them to plan, manage and elevate customer experience.
In fact, Avid’s technology allows you to elevate CX even before the home buyer sets foot in your model home. While they’re touring, Avid helps you to heighten the experience further. And after the sale, Avid’s technology assists you in evaluating the performance of your staff and your offerings, which means you can build even better CX in the future.
For a quarter of a century, Avid has been helping builders build better customer experiences. It’s what we’re passionate about and dedicated to, and we look forward to assisting you.
Introducing the only Customer Experience
Platform Designed for the Building Industry
AvidCX helps you engage customers in the virtual marketplace, gather actionable data and reviews,
and plug into social media–the most relevant marketing vehicle available.
GoTour engages customers with detailed virtual tours and technology-enhanced model home tours.
GoSurvey collects vital, actionable data about those customer experiences and stores customer reviews.
GoSocial plugs your trustworthy positive reviews into social media to attract clients toward your homes.
THE AVID CX PLATFORM IS USED BY OVER 2,000 BUILDERS THROUGHOUT NORTH AMERICA
CLIENT ENDORSEMENTS
“They’ve been great to work with. One of the things that really excites me about Avid is the fact that everything’s turnkey for Kohler and we can really rely on them–not just as a “vendor” but more of a strategic partner. And they really have been a strategic partner for us over the last year and a half.”
Barry Valleskey, Kohler Company
John Maasch
Veridian Homes
Speaking to Avid’s effective tools for advancing customer experiences through digital platforms.
Richmond American Homes - Northern CO
“Our Northern Colorado Division President had two of his managers approach him to say that was the best meeting they had ever been to with the company and they got so much out of it. Their team would like for you to do that exact presentation with sales and construction in Northern Colorado via phone/web. Your presentation was so helpful and impactful. Thank you again!”
Rausch Coleman
“We are pumped. Avid CX is a great tool for us and helps us to address specific gaps in product and process. We love it!”
Brookfield Residential
“Avid CX is a great suite of programs. GoSurvey really allows those that still focus on customer service to stand out from the competition!”
Jayman Built
“Avid never ceases to amaze me about how the firm is continually advancing the residential housing industry. Avid 3.0 is a superb product and the information is marketing gold. This is not only a little bit better product, but a quantum improvement in the market.”
Portrait Homes
“This is effective. We see the results in our web metrics and in the sales models. GoTour is setting the table for our sales and design teams to sit down with serious buyers. We’re looking forward to continued success using this outstanding tool.”
Kings Way Homes
“We’ve all viewed GoTour and it is awesome. It’s on our website now. We are very happy with the results. The next model we plan to open is the parade home in Woodridge Estates, Delafield.”
Portrait Homes
“Paul (Cardis) has assembled a great team of dedicated and innovative people that are passionate about their products and services. Avid is an important part of Portrait Homes’ strategy to constantly measure and improve customer satisfaction and willingness to refer.”
Mattamy Homes
“Avid has been critical to our company’s success in delighting its customers and growing our reputation for building quality homes.”
Hayden Homes
“Your site is very easy to navigate. I work with several other sites, such as Google Analytics and yours is definitely the best.”
Estes Builders
“I always marvel at how you always have your finger on the pulse of homebuilding’s main customer service issues and can articulate that in a manner that makes sense to all of us. We are avid fans of Avid. You have made our business better.”
Veridian Homes
“You guys are head and shoulders above everything out there. We investigated your competitors and they don’t hold a candle to Avid. Keep up the great work. You’re a big part of our success.”
Mattamy Homes
“It (Avid Reports) is very clear, easy to read.”
Minto Homes
“At Minto Communities, it was a big decision for us to change survey providers to Avid Ratings. Their benchmarking capability, combined with the ability to customize our surveys, the amazing online reporting functionality, and an exceptional level of customer service, made Avid Ratings the clear choice for us.”
Hayden Homes
“Thank you so much. We really enjoyed the presentation and I know that the team will benefit from the information! We look forward to implementing your ideas and seeing the results.”
Excel Homes
Thank you for the fantastic webinar yesterday! I can honestly say that in the past 13 years of working for homebuilders who work in conjunction with AVID, I have never walked away from an information session or webinar with you guys without retaining at least one or two new ideas to put into action with our customers. I love that you keep it simple!
Michelle Rogers
Excel Homes
Korndoerfer Homes
Thank you for providing us an outstanding presentation this morning. The feedback from the staff has been great! At our Brookfield office we had 6 of the sales team members at the lunch hour started brainstorming regarding on why kind of closing gift item we should be providing. It was a great team discussion that will definitely be discussed at our next team meeting when we all are together. Your presentation definitely inspired us. Wolf called me afterwards and stated that his expectations for the meeting were met exactly how he wanted it to go. We are all looking forward to seeing the results. We will be circling back with our staff in 2-3 weeks to follow up with any additional training that will be needed and also make sure that all new employees have part of this system as their training material.
Lynn Maikowski
Korndoerfer Homes
FROM THE FRONT PAGE OF BUILDER ONLINE:
Customer reviews are the most important influencer of purchasing decisions. What should you do when someone gives you a fraudulent one? Avid’s president, Paul Cardis, explains in his latest BUILDER Online feature. Click here to read the article…
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