We love the interior design and the fact that most standard items are considered upgrades with other builders. We have heard nothing but good things about Urbandale from both friends and Urbandale staff (your employees speak very highly of the company).
Exterior options. The California series is too plain, the Horizon series was a big leap due to price.
Lay out of the house and lot size. Sales center was helpful on answering concerns/questions.
1) through explanation from design center representative regarding upgrades and options. If we purchase another Urbandale home in future, we would like to see a better experience during design center appointments. 2) Post PDI items still did not get fixed after moving almost 1.5 months. 3) Urbandale On-site contractors needs to address customer quires/concerns rather asking how to will fix items or asking "what do you want me to do about it!" 3)