Are Customers Recommending You?

1.1 min readPublished On: September 25, 2019

If we are dialed into the customer experience, we can usually tell which customers had a good experience and which had a not so great experience. When we delight customers, we would also expect that they will recommend us to family and/or friends, but are they?

In Avid Reports, you can analyze this by using the Frequency application.

Here’s how:

  1. Log into Avid Reports.
  2. In the upper-left, you will see the Reports menu. Hover over this menu and select Frequency from your list of applications.
  3. Once in the Frequency application, move to the Question drop-down menu. Select Recommend to Friend from the list.
  4. Click on Update Report to update your screen.
  5. Once the graph is displayed, it will then show you exactly how many customers answered a particular way to Recommend to a Friend question. 
  6. To take this one step further, you can change the Data Label to Percent to see the percentage of customers that answered a certain way to this question.
  7. Your screen will automatically change to then show you the percentages for each answer.

For questions on finding this in your Avid Reports, please contact a member of our Client Services Team at or for more information on Avid Ratings, click here.