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Responsive Home Virtual Tour Combines Online Shopping and Tour Guide Experience

Avid Ratings showcases onsite and offsite virtual tour product in partnership with BUILDER for the Responsive Home, debuting during IBS in January.

BUILDER’s new concept home project, The Responsive Home is being developed as a demonstration of what millennials are looking for in a new home—and how they want to shop for it.

Based on extensive research from Ketchum Global Research and Communications, project planners discovered that young consumers want their home buying experience to include a digital experience. When the Responsive Home debuts to the public during the 2016 International Builders’ Show in January, Avid Ratings will showcase its newly released home tour technology. The downloadable GoTour app will bring the project’s two model homes to life both onsite and offsite.

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