Is Your Marketing Campaign as Effective as You Think?

5.5 min readPublished On: June 15, 2016
[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_textblock size=” font_color=” color=”] How did your homebuyers find out about you? Are you spending marketing dollars in the right areas to bring in additional customers? Are your communities signs helpful? Was that billboard sign useful? Use the Frequency application in Avid Reports to find out.[/av_textblock] [/av_one_full] [av_one_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_textblock size=” font_color=” color=”] 1. Once you’re logged in, go directly to the Dashboard. On the Dashboard you’ll find the Reports Menu dropdown tab. Under Reports Menu, select Frequency[/av_textblock] [/av_one_third] [av_two_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_image src=’http://44.197.246.232/wp-content/uploads/2016/06/IMAGE1.1.png’ attachment=’1437′ attachment_size=’full’ align=’center’ styling=” hover=” link=’lightbox’ target=” caption=” font_size=’14’ appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#0a0a0a’ animation=’no-animation’] 1. Once you’re logged in, go directly to the Dashboard. On the Dashboard you’ll find the Reports Menu dropdown tab. Under Reports Menu, select Frequency.[/av_image] [av_textblock size=’10’ font_color=” color=”]

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[/av_textblock] [/av_two_third] [av_hr class=’default’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′] [av_one_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_textblock size=” font_color=” color=”] 2. You may see a number of surveys available; select the Move In Survey.[/av_textblock] [/av_one_third] [av_two_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_image src=’http://44.197.246.232/wp-content/uploads/2016/06/IMAGE1.2.png’ attachment=’1441′ attachment_size=’full’ align=’center’ styling=” hover=” link=’lightbox’ target=” caption=” font_size=’14’ appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#0a0a0a’ animation=’no-animation’] 1. Once you’re logged in, go directly to the Dashboard. On the Dashboard you’ll find the Reports Menu dropdown tab. Under Reports Menu, select Frequency.[/av_image] [av_textblock size=’10’ font_color=” color=”]

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[/av_textblock] [/av_two_third] [av_hr class=’default’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′] [av_one_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_textblock size=” font_color=” color=”] 3. Under the Other section, select Initially Became Aware from the question drop down.[/av_textblock] [/av_one_third] [av_two_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_image src=’http://44.197.246.232/wp-content/uploads/2016/06/IMAGE1.3.png’ attachment=’1449′ attachment_size=’full’ align=’center’ styling=” hover=” link=’lightbox’ target=” caption=” font_size=’14’ appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#0a0a0a’ animation=’no-animation’] 1. Once you’re logged in, go directly to the Dashboard. On the Dashboard you’ll find the Reports Menu dropdown tab. Under Reports Menu, select Frequency.[/av_image] [av_textblock size=’10’ font_color=” color=”]

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[/av_textblock] [/av_two_third] [av_hr class=’default’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′] [av_one_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_textblock size=” font_color=” color=”] 4. Select Divisions/Communities and Closing Interval, and then Update Report.
5.You’ll then see the comprehensive breakdown of the ways in which your homebuyers discovered you and how many respondents answered for each question. Use this knowledge to help streamline your marketing efforts and increase ROI.[/av_textblock] [/av_one_third][av_two_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_image src=’http://44.197.246.232/wp-content/uploads/2016/06/IMAGE1.4.png’ attachment=’1450′ attachment_size=’full’ align=’center’ styling=” hover=” link=’lightbox’ target=” caption=” font_size=’14’ appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#0a0a0a’ animation=’no-animation’] 1. Once you’re logged in, go directly to the Dashboard. On the Dashboard you’ll find the Reports Menu dropdown tab. Under Reports Menu, select Frequency.[/av_image] [av_textblock size=’10’ font_color=” color=”]

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