2. What Information Do We Collect?
(a) Information You Provide to Us
On our Site or through Surveys emailed or mailed by post to you, we may ask you to provide us: (i) your first and last name, email address, home or other mailing and billing addresses, telephone number, mobile number and date of birth or other information that could reasonably be used to identify you personally (hereinafter “Personal Information”); (ii) demographic information, such as information like your gender, zip code, job, age, marital status, income level, education level, and occupation (“Demographic Information”); and/or (iii) personal preference information, such as what types of products you are interested in buying, what your budget is, or what home projects you may be considering (“Preference Information,” and together with Personal and Demographic Information, the “Collected Information”).
We may also collect this information when you:
- Submit account registration forms or otherwise save your information with us on our Site;
- Sign up or request to be placed on our mailing, SMS/text and/or email marketing lists;
- Participate in a survey or promotion;
- Contact us regarding a question or concern such as when you make inquiries concerning our Site or Service;
- Submit an application for employment; and/or
- Otherwise interact with us through the Site or Service.
(b) General Browsing as You Access and Use the Service
In addition to any Personal Information or other information that you choose to submit to us via our Service, we and our third-party service providers may use a variety of technologies that automatically (or passively) store or collect certain information whenever you visit or interact with the Service (“Usage Information”). This Usage Information may be stored or accessed using a variety of technologies that may be downloaded to your personal computer, browser, laptop, tablet, mobile phone or other device (a “Device”) whenever you visit or interact with our Service. To the extent we associate Usage Information with your Personal Information we collect directly from you on the Service, we will treat it as Personal Information.
This Usage Information may include:
- your IP address, UDID or other unique identifier (“Device Identifier”). A Device Identifier is a number that is automatically assigned to your Device used to access the Service, and our computers identify your Device by its Device Identifier;
- your Device functionality (including browser, operating system, hardware, mobile network information);
- the URL that referred you to our Service;
- the areas within our Service that you visit and your activities there, including remembering you
- and your preferences;
- your Device location;
- your Device characteristics; and
- certain other Device data, including the time of day, among other information.
We may use various methods and technologies to store or collect Usage Information (“Tracking Technologies”). Tracking Technologies may set, change, alter or modify settings or configurations on your Device. The Tracking Technologies we use on our Sites and other Services include the following (and subsequent technology and methods later developed):
- Cookies. A cookie is a file placed on a Device to uniquely identify your browser or to store information on your Device. Our Site may use HTTP cookies, HTML5 cookies, Flash cookies and other types of cookie technology to store information on local storage.
- Web Beacons. A Web Beacon is a small tag (which may be invisible to you) that may be placed on our Site’s pages and messages.
- Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links that you may click.
- ETag. An ETag or entity tag is a feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL.
- Browser Fingerprinting. Collection and analysis of information from your Device, for example, your operating system, plug-ins, system fonts and other data, for purposes of identification.
- Recognition Technologies. Technologies that include application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices (g., that a user of multiple devices is the same user).
We use Tracking Technologies for a variety of purposes, including:
- To allow you to use and access our Sites, including;
- To prevent fraudulent activity and improved security functionality or to allow you to make use of other Site functionality;
- To assess the performance of the Site for analytic purposes or otherwise to improve our Services offered through the Site;
- To offer you enhanced functionality when accessing the Site, including identifying you when you sign‑in to our Site, keeping track of your specified preferences or to track your online activities over time and across third-party sites; and
There may be other Tracking Technologies used by us now or later developed and used by us in connection with the Service.
(d) Information We Collect When You Interact with Third-Party Sites
Also, various third parties are developing or have developed signals or other mechanisms for the expression of consumer choice regarding the collection of information about an individual consumer’s online activities over time and across third-party web sites or online services (e.g., browser do not track signals). Currently, we do not monitor or take any action with respect to these signals or other mechanisms.
(e) Information Third Parties Provide About You
(f) Information You Provide About a Third Party
You may send someone else a communication from the Service, such as sending an invitation to a friend. If so, the information you provide (names, e-mail addresses, etc.) is used to facilitate the communication and is not used by us for any other marketing purpose unless we obtain consent from that person or we explicitly say otherwise. Please be aware that when you use any send-to-a-friend functionality on our Service, your contact information, name or user name and message may be included in the communication sent to your addressee(s). Some of these tools may be third-party tools subject to third-party privacy policies.