Published May 28, 2019
Last updated June 23, 2020
Up until 2015, the award-winning builders at View Homes felt as if they were living inside a bubble — disconnected from their customers and making key business decisions based on minimal customer data. The Texas-based builder had, at times, utilized a number of different survey platforms, but felt that these platforms ultimately failed to provide them with rich insights that they could use to improve their business.
A Seamless Transition to Avid Ratings
In an increasingly competitive market, “good” was no longer “good enough,” and they began to explore alternatives to understand and connect with their customers. View Homes recognized Avid’s tools as industry-standard, and in 2015 decided to partner with Avid in order to improve their customer experience. The View Homes team was pleasantly surprised by the smooth transition from their previous survey platform to Avid, and from there, their appreciation for Avid’s tools, expertise, and level of service only deepened.
AvidCX Helps View Homes Connect with Customers
The View Homes leadership team compared Avid to “one-stop shopping,” and signed on to utilize the entire suite of AvidCX tools: GoSurvey, GoSocial, and GoTour. Since implementing these tools, View Homes is able to analyze and act on in-depth customer data like never before.
Says a View Homes executive, “Prior to Avid, we only asked a few questions in our surveys, and didn’t really receive any meaningful feedback. Now, we better understand the wants and opinions of the homebuyer. And — we’re communicating to the homebuyer that we actually care!”
View Homes is also able to engage more effectively with current and prospective clients via social media and online reviews. They find that the reputation management aspect of the platform helps them save time and better connect with their audience.
“Prior to Avid, we only asked a few questions in our surveys, and didn’t receive any meaningful feedback. Now, we better understand the wants and opinions of the homebuyer. And – we’re communicating to the homebuyer that we actually care!” Jeanne Conger – Corporate Director of Business Development & Marketing
Headquarters: El Paso, Texas
Number of Employees: 200
Revenue: $278 Million in 2018
Type of Builder: Production with a small amount of multi-family
Avid Products Used: GoSurvey, GoSocial, GoTour